Maximizing Efficiency in Real Estate Development Deals

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Stacey Gray
August 15, 2024
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In real estate development every moment counts. Delays in connecting with landowners or gathering crucial contact information can mean the difference between securing a prime development opportunity or watching it slip into the hands of a competitor. It's always been a competitive market, but the need for efficient, streamlined processes has never been more critical. 

In this blog, we'll explore how LandTech's latest features: Skip Tracing and Letters eliminate the usual setbacks when contacting landowners and empower you to move faster and more effectively than ever before. 

Importance of efficiency in real estate development deals

Timing is everything in the real estate game. Whether you're hunting for prospective sites, assessing site viability or reaching out to the landowner, the ability to act quickly and decisively is crucial. Yet, the process of connecting with landowners is rife with inefficiencies that put you at risk of losing out on valuable opportunities.

The need for speed

It's a tale as old as time: you've found the perfect site for your next development project, and someone else wants it too. Multiple developers racing for the same site isn't a new phenomenon, and it's why being first in line to contact a landowner can give you a significant advantage - you can secure the deal before others even get a chance. Still, the traditional methods of gathering contact information (multiple platforms, manual searches) are time-consuming and prone to delays. In other words, they put you at risk of losing out. 

 

Challenges faced by real estate Developers

  • Time-consuming processes: If you want accurate information, you'll need to navigate various websites, databases and public records. It's fragmented, it takes up a lot of valuable time and even after putting in all the work, you could still end up with outdated information.
  • Disconnected communication tools: Managing communications across different platforms can lead to disorganization and missed opportunities. Without a centralized system, it's impossible to keep track of what landowners have been contacted and what follow-up actions are needed.
  • Difficulty in personalizing outreach: We've said it before and we'll keep saying it: it's a competitive market. A personalized approach can make a huge difference in building rapport and establishing relationships with landowners, but customizing outreach efforts, especially at scale, can be labor-intensive and inefficient. 

But where there are challenges there has to be solutions, and that's where our new features: Skip Tracing and Letters come in. 

Florida landscape

Skip Tracing: Instantly access crucial contact information

Finding the right contact information for landowners has always been a labor-intensive task. You're required to sift through multiple databases, public records and any online resources you can get your hands on. It takes up a lot of time and drastically increases your chances of missing out on a valuable opportunity because you couldn't connect with the owner in time. 

What is Skip Tracing in real estate development? 

To put it simply, Skip Tracing is a bit like a GPS for finding people. It involves locating contact information for people, like property owners, who are hard to reach. For example, when trying to uncover off-market deals that haven't been publicly advertised and as a result, have no obvious contact information, or the owner of a vacant lot that presents a solid investment opportunity for builders.

What is LandTech's Skip Tracing feature?

LandTech's Skip Tracing feature allows you to instantly pull accurate and up-to-date contact details for registered owners. With just a few clicks, you'll get the correspondence address, email address and telephone number for the owner of any site you've saved. That means you can bypass the time-heavy searches and move straight on to making that crucial first contact. 

How does Skip Tracing benefit you? 

  • Speed: In a few minutes or less, you'll have the necessary details to reach out to a landowner, reducing the time it takes to gather information and giving you a competitive edge in the market.
  • Accuracy: We pull contact details from multiple reliable data sources, ensuring that information is current and accurate, and we'll flag any contacts listed on the National 'Do Not Call' Registry. This reduces the risk of reaching out to outdated or incorrect contacts while also protecting your business.
  • Efficiency: By integrating Skip Tracing directly into LandTech, we've eliminated the need to jump between different tools and websites. Everything you need is right at your fingertips so you can maintain a streamlined workflow from start to finish. 

Once you've gathered accurate contact details through Skip Tracing, the next critical step is outreach.

You'll have the owners correspondence address, phone number and email so you can really utilize multiple channels, but effective communication can be a challenge, especially when you're trying to manage multiple contacts and maintain a personalized approach.

That's where Letters comes in, offering a seamless and efficient way to connect with landowners directly from LandTech. 

Letters: Streamlined and personalized outreach

LandTech's Letters feature allows you to send personalized, professional letters to landowners without ever leaving the platform. Whether it's a single letter or a mass mailing campaign, the process is simple. You can customize the content, add your company logo, personal signature and even upload images to ensure that your letter stands out. 

How does Letters benefit you? 

  • Mass mailing made easy: Sending letters to multiple landowners can be a logistical nightmare, but when you're trying to nail down that next opportunity, it's a necessary evil. Thankfully, with Letters it's as easy as a few clicks. You can send personalized letters in bulk, ensuring your outreach is efficient and impactful. 
  • Customization: Personalization is key to building strong relationships. With Letters you can customize each letter with specific details to make your communication feel personal and relevant, like information you've found using our Owner Portfolio Search. Incorporate your company logo and personal signature to help establish your company's credibility and professionalism. 
  • Automation for efficiency: We've automated the entire process, from printing to posting. This saves you time and reduces the chance of errors, ensuring that your letters reach the right mailbox at the right time. 
  • Tracking and management: Monitor and track the status of your letter campaigns so you and your team know what letters have been sent and when. This means you can stay organized, follow up effectively, and manage your communications with ease.


LandTech: A solution for the entire development journey

From finding the right site all the way through to closing the deal, we've got the solution for you. 

Find your next opportunity

Our industry-leading Sourcing Tool helps you find potential sites that meet your specific development requirements, and our easy-to-use map interface lets you quickly navigate across Florida without the need to search for specific addresses.

Assess viability with data

Our enhanced data layers enable you to conduct thorough due diligence, quickly. Whether it's evaluating Zoning restrictions, identifying Future Land Use opportunities or digging deep into Demographics, LandTech provides the insights you need to ensure you've found the perfect site for your development project.

Tracking and managing opportunities

Keeping on top of multiple sites and opportunities can quickly become overwhelming, and you'll end up spending too much time trying to get your team on the same page. With the Sites Pipeline, our integrated CRM and pipeline tool, it's easy to organize and manage your projects in one centralized location. Create customized pipeline stages, add notes and track the progress of each opportunity so that nothing ever falls through the cracks.

Contacting owners and closing deals

When it's time to make contact and close the deal, our Skip Tracing and Letters features are right there when you need them. Seamlessly transition from site assessment to owner outreach without missing a beat, and spend more time where it matters most. 

LandTech helps you unlock Florida's real estate development potential in one powerful platform. Simplify your workflow, make informed decisions, collaborate with your team and turn your vision into reality, faster and more efficiently than ever before. Ready to get started? Speak to one of our experts by requesting a demo below. 

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